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The Power of the Night: Nightlife, Placebranding and the Image of a Metropolis

November 24, 2016, Berlin, Germany


"The images of a lively, tolerant and (sub-) culturally diverse nightlife are an integral part of the city marketing apparatus of almost every European city. And this is not only since the postulate of the creative city. In view of increasingly interchangeable urban marketing concepts and labels, the nightlife and the associated out-of-town culture of a city play the dual role of solving the ubiquitous image promises of a modern Western metropolis, but also acting as a difference between urban competition. Within the framework of the German-speaking panel, the image factor of nightlife will be discussed in the tension between subculture, tourism and urban development."


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